Ontdek Je Missie
by FARIDA HEEZEN
Ontdek Je Missie, founded by Farida Heezen, is a career coaching brand helping women gain clarity and direction when they feel stuck. As she prepared to fully launch the brand with her first live workshop, she needed a clear brand strategy, a conversion focused website, and a funnel that could move her LinkedIn audience toward signing up with intention.
Our work focused on one thing: building a brand and website that could carry a launch without Farida having to convince anyone, but rather have her brand visuals sell her expertise on sight. I evaluated her intuitive direction, defined a clear through-line, and shaped it into a bold, high-energy brand designed to attract women who felt stuck but were ready to take action.
The website was structured around a single outcome, supported by a quiz-led funnel that qualified and warmed her LinkedIn audience before the workshop was ever introduced. The system was designed so the brand and site did the work first.
Once live, all 8 workshop waitlist spots filled in roughly five weeks using just two newsletters. That result wasn’t accidental. It was the direct outcome of a brand and website built to lead, filter, and convert.
BRAND STRATEGY
BRAND IDENTITY
SERVICES
WEBSITE DESIGN
SALES PAGE DESIGN
SOCIAL MEDIA TEMPALTES
QUIZ FUNNEL
The
Results
→ 8 out of 8 spots filled for a brand new in-person workshop
→ Waitlist filled out in just 5 weeks after website launch
→ Filled the waitlist with just 2 newsletters after launching the new brand and website
→ 30+ quiz completions in the first two weeks after launch
→ Validated a new offer before fully building or launching it
→ Shifted from hesitation and over explaining to clear, confident selling
→ Moved into expansion mode with plans for webinars, weekly newsletters, and scalable launches
Website Design
Workshop Sales Page
Quiz funnel Page
Brand Design
Social Media Templates
“Since launching the brand and website, my workshop filled completely, all 8 spots, in just 5 weeks.
Working together felt very easy and natural from the start. I didn’t feel like I had to think everything through or have all the answers. I could just choose what felt right to me, and Helena immediately understood it. When we looked at everything together, she could clearly see the red line in my ideas and bring it together in a way that made sense. That gave me a lot of trust in the process.
People don’t just visit the site; they tell me they love it, and I’m convinced that’s why they signed up. I got so many compliments from total strangers about the brand.
- FARIDA HEEZEN
Business Identity Mentor
