Ontdek Je Missie
Ontdek Je Missie, founded by Farida Heezen, is a career coaching brand helping women gain clarity and direction when they feel stuck. As she prepared to fully launch the brand with a live workshop, she needed a clear brand strategy, a conversion focused website, and a funnel that could move her LinkedIn audience toward signing up with intention.
Based on that goal, I evaluated her intuitive choices and shaped them into a brand that clearly signaled energy, clarity, and forward motion. She had strong instincts but shared she was “a little bit in doubt,” so I identified the through line in what she was drawn to and removed anything that softened the message. The identity leaned bold and high contrast to reflect a can do mentality, intentionally avoiding anything muted or overly feminine, in order to attract women who felt stuck but were ready to act.
We translated this into a focused brand strategy, a confident identity, and a website built around one clear conversion path, supported by a quiz led funnel.
Once live, Farida filled all eight workshop spots in roughly five weeks using just two newsletters, validating demand before the workshop was fully built and giving her a foundation she can now scale with confidence.
Brand strategy
Brand identity design
Website design
Sales page design
Quiz funnel
Social media templates
The
Results
→ 8 out of 8 spots filled for a brand new in-person workshop
→ Waitlist filled out in just 5 weeks after website launch
→ Filled the waitlist with just 2 newsletters after launching the new brand and website
→ 30+ quiz completions in the first two weeks after launch
→ Validated a new offer before fully building or launching it
→ Shifted from hesitation and over explaining to clear, confident selling
→ Moved into expansion mode with plans for webinars, weekly newsletters, and scalable launches
Website Design
Workshop Sales Page
Quiz funnel Page
Brand Design
Social Media Templates
“Since launching the brand and website, my workshop filled completely, all 8 spots, in just 5 weeks.
Working together felt very easy and natural from the start. I didn’t feel like I had to think everything through or have all the answers. I could just choose what felt right to me, and Helena immediately understood it. When we looked at everything together, she could clearly see the red line in my ideas and bring it together in a way that made sense. That gave me a lot of trust in the process.
People don’t just visit the site; they tell me they love it, and I’m convinced that’s why they signed up. I got so many compliments from total strangers about the brand.
- FARIDA HEEZEN
Business Identity Mentor
